As our customer base grew we were determined to make sure that growth didn't impact our ability to have the right products for all of our customers. So; we asked our members a whole host of questions and then built these plans based on their feedback.
The Starter and Unlimited plans weren't specific to each customer, and therefore didn't allow us to proactively plan for each customer's needs. The new plans enable us to manage our stock levels to make sure we have the items you want when you want them.